A Saree Brand Born in Bengaluru: The House of Aarna Story
In India, where our long history and rich cultural heritage come together through sarees, the story behind an Indian saree brand is never just about clothing. It’s also about the creativity, history and connection that underpin what a saree symbolises and provides continuity to future generations. That is how House of Aarna was created, with a strong belief in preserving the history of clothing by respecting the importance of cultural heritage.
House of Aarna was founded in 2014 in Bangalore, Karnataka, by three women who had a dream that sarees would remain timeless with a distinct identity, even in the modern world where women live a contemporary lifestyle. Since the brand's conception, Aarna has focused on producing sarees to retain and continue the essence and meaning behind each piece rather than simply chasing after the latest fashion trends.
Friendships that led to a sustainable saree brand
The city of Bengaluru is where House of Aarna was born. What started as a young friendship quickly took root as a handloom saree brand, where each artisan-made saree is made with the intention of providing Indian women with the best traditional sarees from Bengaluru.
In 2014, Prema, Deepa, and Amudha came together and created the brand House of Aarna. Their passion for South Indian textiles and handloom sarees united them. Originally starting as a saree boutique in Bengaluru, customers began visiting the store because they were looking for authentic and good-quality sarees.
As a small business, House of Aarna cultivated one customer at a time and grew the business. The founders represent balance, which is the very intention why this contemporary saree label was created. In a world that seems to be continuously on the go, House of Aarna offers the chance of slowing down and appreciating the art of traditional Indian textiles.
Why House of Aarna Was Founded in Bengaluru
Aarna originated in Bengaluru due to the city's blend of modern and traditional cultures. Customers in Bengaluru can be both urban professionals and still maintain their ties to their cultural roots.
Additionally, being based in Karnataka gave the brand access to the many weaving communities and traditional textile practices of the region, allowing it to develop relationships with the artisans and better understand their craft. This made timeless saree designs possible, with each piece having its own distinct story and identity.
Bengaluru also provided the brand with a more gradual growth trajectory, allowing it to maintain and stick to its core values throughout the entire process.
Handwoven and Unique Designer Sarees in India
At House of Aarna, each saree is handwoven, resulting in no two sarees being exactly alike. Unique variations in colour, texture, or weave are an intrinsic quality of handwoven products; they represent the individual touch of artisan hands.
House of Aarna embraces the belief that every saree tells its story; the saree is a one-of-a-kind piece created with time and care for Indian women. The brand passionately supports handlooms and follows the philosophies of the slow fashion movement, emphasising sustainability, ethics, and quality over the mass-produced and disposable trends of fast fashion.
What does House of Aarna offer?
House of Aarna has an extensive range of handloom sarees. Each of the saree collections features different fabrics and styles, ranging from silk sarees, cotton sarees, linen sarees, khadi sarees, to silk-cotton sarees.
You can find daily wear sarees for modern women, festive wear sarees, office wear sarees, and more with the wide variety in fabric and style choices available.
House of Aarna also categorises sarees according to occasion and style. You can find handloom, printed, brocade, fancy, and lightweight sarees suitable for daily wear. There are also sarees available for weddings, festive occasions, parties, work, and casual wear.
With a wide assortment of sarees for Indian women, House of Aarna has touched the lives of over 50,000 women offline with their craftsmanship, quality, and prioritisation of sustainable fashion in India.
A Practical Approach to Sustainability
House of Aarna has always practised sustainability and supporting artisans fairly in a responsible way by focusing on producing as much as possible without creating excess or waste. In daily operations, we practice ethical fashion. We see sustainability as a responsibility; this outlook keeps us grounded, but enables us to continue to develop steadily.
For Women Who Value Their Roots
House of Aarna is a women’s ethnic wear brand for those who want to stay connected to their Indian roots. We offer handcrafted sarees for modern women who want to dress in a way that is meaningful and are interested in using only quality products that have been fairly made, rather than mass-produced.
We serve all types of women, from brides to working women in India. We focus on comfort, authenticity, and traditionality, which are key traits for today’s modern women who stay connected to their culture.
Venturing into the online market
We, at House of Aarna, a brand that originally started as a saree boutique in Bengaluru, now sell the best Indian sarees online. Despite this growth, we remain true to our roots; our sarees are handwoven and continue to stay unique each time. We strive to have each design reflect the rich cultural heritage of India.
Final Thoughts: Keeping Up The House Of Aarna Promise
House of Aarna is built on slow and honest production using craftsmanship, trust, and long-term value. Handloom sarees made by House of Aarna are durable; we value the artisans who create them. We aim to offer the best Indian sarees to women who wear tradition with dignity. House of Aarna also represents women who wish to dress with intention and maintain a relationship with their culture.