12 Years, Thousands of Smiles: Thank You for Being Part of the House of Aarna Family

In March 2014, House of Aarna was founded on one simple yet powerful belief that every woman in today’s world deserves to own a saree that gives her an elegant, authentic, and meaningful Identity. There was a clear focus on creating quality sarees and establishing ourselves as a trusted saree brand in India, building true relationships, and developing a sustainable business with integrity.

In 2026, as we look back at the 12 years of House of Aarna, we celebrate the partnership of our customers, artisans, and their continuous support to grow. From having just a small physical presence to now being an omnichannel retailer, we are proud to be one of the most trusted and esteemed premium saree brands in India.

House of Aarna: How it all began

House of Aarna opened as an offline retail concept in 2014 with the mission of creating a curated space where contemporary elegance effortlessly blends with traditional Indian design to appeal to the modern woman in India. Each saree collection has been carefully curated to ensure high-quality fabrics, classic techniques of Indian weavers, and comfort.

The early years of success stemmed from repeat purchases and building trust with our customers through word-of-mouth. There are simply no shortcuts to building a successful business; it takes time to build a solid foundation of consistency, honest communication, and developing longstanding relationships with our customers.

Make in India: Keeping Traditional Craftsmanship At The Heart

The saree tradition in India has strong ties to its weaving centres. House of Aarna collaborates with weaving clusters in Kanchipuram, Varanasi, and Surat, where new techniques of handloom weaving are emerging.

House of Aarna works closely with skilled artisans in India to support traditional craftsmanship and provide a range of curated designs for modern customers. Supporting this effort, our craft aligns with the overall philosophy of Make in India, which promotes Indian manufacturing and artisan-led development.

Signature Saree Collections Loved By Customers Over the Years

Silk sarees

Our use of heritage silk and quality products is an important component of establishing House of Aarna as a leading Indian ethnic wear brand. Our silk sarees are sourced from handloom weaving centres across the country, and are known for their durability, luxurious zari work, traditional motifs, and handcrafted finishing.

Silk sarees are particularly popular with Indian brides and their families, who wear them primarily for weddings and significant celebrations such as festivals and milestones. For many years, silk has consistently been one of our strongest and most popular categories.

Cotton sarees

Cotton sarees are loved by many for their comfort and breathability. Working women and housewives like cotton sarees as part of their daily wear attire.

When you look at our range of cotton sarees, you will find that we focus on soft colours, simple borders, and easy-to-wear styles. House of Aarna’s cotton sarees offer basic simplicity but still have good quality.

Linen sarees

Our trending saree collection of Linen sarees keeps up with how lifestyles have changed and become more active and busy. Linen sarees are lightweight, easy to get around in, and can be worn for long hours of work and travel.

Linen sarees have a strong appeal for women who prefer a minimalistic style and sophisticated elegance. Linen sarees are a developing market in terms of growth and now play an important role in the new trending sarees we offer.

Wedding and Fancy sarees

The wedding sarees and fancy sarees we have can be worn for grand celebrations like Indian weddings, receptions, and festivals such as Diwali and Navaratri.

We carry a wide variety of wedding and fancy sarees, and these sarees typically have elaborate border designs, have a richer texture feel, and have bold colours.

Designer sarees

Our designer saree collection offers a mixture of traditional weaving techniques combined with modern colour and styling preferences. Each new trending saree is high-quality, well-suited for various celebrations, and most importantly, comfortable.

We curate our own designer sarees online collections by hosting select few handmade sarees; this way, our customers trust us as a premium saree brand in India. 

Why July 2025 Became a Major Turning Point

July 2025 was a pivotal moment for House of Aarna. Having spent the last twelve years building its offline presence, we launched House of Aarna online in 2025. This was an intentional move towards becoming an omnichannel retailer.

Through our website, we go beyond the limitations of our physical stores and continue expanding throughout India. In addition, having an online store provides us with an opportunity to tell our customers about the collections and our commitment to quality in terms of both the craftsmanship we offer and our overall brand values.

We have positioned ourselves as an established brand with a well-defined business structure and a plan for future growth; we are on our way toward becoming the largest and highest-quality trusted saree brand in India.

What our Founders have to say

Reflecting on the brand journey of House of Aarna, the founders said:

“Completing 12 years feels deeply empowering. What began as a dream in 2014 has grown into a brand rooted in resilience, passion, and purpose. House of Aarna is more than a business; it is belief, courage, and community. As we step into our digital era, we do so with gratitude for our journey and excitement for what lies ahead. The next chapter has only just begun.”

House of Aarna’s Future: What’s to come

In the next five years, we aim to strengthen our omnichannel presence in new markets and develop signature saree collections that will add to our brand identity. Our focus is deeply on better digital engagement and customer experience.

In the future, our goal is to be an internationally recognised lifestyle brand. We also aim to pursue sustainable fashion initiatives.

12 Years of House of Aarna: Aligning with what truly matters

House of Aarna has completed 12 years, through our effort, partnering with artisans, and building customer trust. This journey has been nothing short of exceptional: we’ve overcome a number of hurdles and stayed true to our philosophy of slow and sustainable fashion.

With our continued growth, we have focused on a curated saree collection, an ongoing commitment to Indian artisans, and building customer relationships that are genuine.

We appreciate you being a part of the House of Aarna family; thanks for the continual support.